Sira Car Collector: An Exclusive Amazon Prime Video Proposal

By Brinder Bhamra, Influencer, Industry Specialist in DX Innovation and Storytelling

Introduction

I am reaching out to present an exciting and unprecedented opportunity for Amazon Prime Video to showcase the world’s most exclusive cars, rare factory access, and behind-the-scenes content through the eyes of Sira Car Collector.

Raj, also known as Sira Car Collector, has built a reputation as one of the most respected names in luxury automotive circles. He sources rare and trend-generating car icons, whether new or old, or iconic classics, with a particular passion for Mercedes-Benz and other prestigious German brands. Raj has direct access to brands like AMG, Mansory, and GEMBALLA GmbH, as well as private collectors of vehicles that were thought never to exist. This series will provide Prime Video subscribers with a deep dive into the ultra-exclusive world of high-end automotive sourcing, restoration, and ownership—featuring vehicles that have never been seen before by the public.

Target Audience

  • High-net-worth individuals

    interested in rare car collections.

    Addressable gap, discovery+, the Yesterday Channel are doing well in this style of content. Rare cars/classic finds/secret undisclosed one off’s worth millions.

    Amazon Prime Video:

    Netflix:

  • Enthusiasts

    Following high-performance and exotic car culture.

    32.5bn hours were watched last year, a 12% increase compared to 2023.

    Amazon Prime Video:

    Scrapyard Supercar

    Netflix:

    Car Masters: Rust to Riches
    Hyperdrive

  • Documentary and lifestyle

    Viewers intrigued by exclusive access content.

    Amazon Prime Video:

    The Grand Tour
    Le Mans: Racing Is Everything

    Netflix:

    Formula 1: Drive to Survive

  • Younger audiences

    drawn to engaging, personality-driven content.

    Addressable gap, no pov, “a day in the life of” style content across 2023 -24

    Amazon Prime Video:

    Netflix:
    Hyperdrive

Content Format & Episode Structure

I propose a documentary-style format with a natural, unscripted approach, allowing RAJ SIRA’S on-screen presence and charisma to shine. His ability to capture and hold the audience’s attention is a key asset, making each episode feel immersive and authentic.

RECOMMENDED STRUCTURE:

EPISODES: 10 per season
LENGTH: 45 minutes per episode
LOCATIONS: Behind-the-scenes at AMG, MANSORY, GEMBALLA GMBH, and undisclosed private collectors’ garages

CORE ELEMENTS:

  • RARE CAR SHOWCASES

  • FACTORY BUILDS

  • HIGH-PROFILE EVENTS

  • REAL-WORLD CAR SOURCING

This format will engage viewers by diving deep into the world of luxury automobiles, providing insight into the artistry and craftsmanship that goes into rare car builds. Each episode will blend artistry with storytelling, presenting the unique narratives of the automotive industry’s most coveted vehicles.

Business Models: Options & Considerations

To maximise the success of this project, I have explored three possible business models for distribution:

RECOMMENDED

Option 1: Amazon Prime Original (Recommended)

Fully funded by Amazon, global exposure, high production quality. SIRA CAR COLLECTOR is a series, and it’s direction is in the control of Amazon Prime. Raj’s large follower base is prime members or will invest in subscription-based services in order to watch exclusive content.

Option 2: Prime Video Direct
(Self-Distribution)

Faster route to market, full control over content and monetisation. independent funding, revenue depends on sales/rentals. However, again, Raj’s large follower base would most likely invest in a pay-per-view model in order to watch exclusive content.

Option 3: Hybrid Model
(Brand Partnerships + Distribution)

Potential co-funding from brands like AMG, Mansory, and GEMBALLA GmbH, allowing flexibility. Brand negotiations and interest have already begun; this gives Amazon access to exclusive content through the SIRA CAR COLLECTOR series, leveraging Raj’s existing relationships.

Given the scale and exclusivity of the content, I believe Amazon Prime Original is the best fit, but I am open to discussing hybrid funding models if necessary.

Estimated Production Budget

Based on industry benchmarks for high-quality automotive content, the estimated budget is:

  • Per Episode: £200K - £400K

  • Total Season Budget: £2M - £4M

Costs will cover cinematography, travel, licensing, editing, and post-production. Raj Sira’s unique industry connections allow us to capture content that would otherwise be inaccessible without significant costs.

Marketing Strategy

  • Raj Sira’s massive following on Instagram and YouTube.

  • AMG, Mansory, GEMBALLA GmbH, and other high-end car brands, with exclusive content

  • Top automotive YouTubers and Instagram personalities from Raj’s social circles.

  • Leveraging, Amazon media connections and Featuring high-end automotive publications and luxury media outlets.

Conclusion & Next Steps

This is a rare opportunity to bring never-before-seen content to Amazon Prime Video, capitalising on Raj Sira’s unique access, engaging presence, and the global fascination with ultra-luxury cars.

Next Steps:

  • Discuss Amazon Prime Original acquisition possibilities.

  • Explore production and budget alignment with Amazon’s content team.

  • Finalise partnership opportunities and potential sponsorship integrations.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

Contact Details

Brinder Bhamra
Phone: 07947299808

Raj Sira - Sira Car Collector
@sira.carcollector ks@siracarcollector.com

Phone: 07415 314286
Instagram: https://www.instagram.com/sira.carcollector